Daisy Jin(info)
Index
Daisy Jin is a graphic & game designer with a focus on multi-media entertainment based in Los Angeles, CA. She explores the spectrum between utility and whimsicality of "tools," employing visual language to uncover concealed mirth within commonplace.
Chapter IOn Paper Graphic Design
REMOONSystem Design2022
GooyBrand Identity2021
CallicVariable Font Design2022
Zhuan QingshanInteractive Projection2024
Bug Report : 2018Experimental2022
Deconstructing LegibilityGlass Making2022
All Possible Wine GlassExperimental2022
(R)PetsApp Development2023
(non)SupermarketWeb Development2023
What If Michelangelo Was RichMaterial Exploration2023
takin.aiBrand Identity 2023
Chapter IIOn Screen
Game/ish
RootsAdventure PC Game 2023
Grandma GreenCozy Mobile Game2023
FandomeEditorial Board Game2022
WindMobile AR Game2023
Hanzi TarotPuzzle PC Game 2023
Cubix QuestPuzzle PC Game2023
Gooy
Gooy
brand identity design
Dec.2021
2022 Young Ones ADC shortlistIntroducing Gooy, a company that brings the traditional Chinese delicacy of Tanghulu to the US market with a modern twist. Based in Providence, Rhode Island, we offer fresh and healthy fruit skewers coated with a crispy candy glaze, which perfectly complements the unique sweetness and aroma of the fruit.
With a commitment to preserving the freshness of the fruit, we have made several improvements to the classic candied haws. In response to market research indicating that a significant portion of buyers struggle to finish an entire skewer, we have reduced the number of fruit balls from 7-10 to five, allowing customers to sample a variety of flavors without any waste. Additionally, to prevent the icing from melting in hot or humid conditions, we have standardized the size of each fruit ball to 1.5 inches.
Gooy offers a delicious and healthy snack option that combines traditional Chinese flavors with modern techniques to create a truly unique experience. Visit us today and treat your taste buds to a one-of-a-kind delicacy.
02Brand Identity2021