Gooy
brand identity design
Dec.2021
︎︎︎
2022 Young Ones ADC shortlist
brand identity design
Dec.2021
︎︎︎
2022 Young Ones ADC shortlist
Introducing Gooy, a company that brings the traditional Chinese delicacy of Tanghulu to the US market with a modern twist. Based in Providence, Rhode Island, we offer fresh and healthy fruit skewers coated with a crispy candy glaze, which perfectly complements the unique sweetness and aroma of the fruit.
With a commitment to preserving the freshness of the fruit, we have made several improvements to the classic candied haws. In response to market research indicating that a significant portion of buyers struggle to finish an entire skewer, we have reduced the number of fruit balls from 7-10 to five, allowing customers to sample a variety of flavors without any waste. Additionally, to prevent the icing from melting in hot or humid conditions, we have standardized the size of each fruit ball to 1.5 inches.
Gooy offers a delicious and healthy snack option that combines traditional Chinese flavors with modern techniques to create a truly unique experience. Visit us today and treat your taste buds to a one-of-a-kind delicacy.
With a commitment to preserving the freshness of the fruit, we have made several improvements to the classic candied haws. In response to market research indicating that a significant portion of buyers struggle to finish an entire skewer, we have reduced the number of fruit balls from 7-10 to five, allowing customers to sample a variety of flavors without any waste. Additionally, to prevent the icing from melting in hot or humid conditions, we have standardized the size of each fruit ball to 1.5 inches.
Gooy offers a delicious and healthy snack option that combines traditional Chinese flavors with modern techniques to create a truly unique experience. Visit us today and treat your taste buds to a one-of-a-kind delicacy.
